The primary goal was to redesign the website, but first, we needed to create a design system to be used across digital and print media. The project included redesigning the logo and creating a supporting brand strategy.
Erin Adams website was designed to be easy to navigate and provide the best possible customer experience. There are hundreds of hand-designed tiles, wallpapers, and lifestyle items just waiting to transform your home, and it's easy to search them by item, brand, or trend. We aim to keep our customers fully informed throughout the shopping process, and provide easy access for the Trade side of the shop.
With excellent design, quality and branding are the pillar stones of a successful online business, and that's why we've made them a fundamental part of our logo design. With the website redesign and supporting marketing materials, the abandoned shopping cart rate fell 50%. The print design was used for sample boxes to interior designers and contractors to educate about the various product lines and availability.