Although the name is Japanese and means "kelp tea," the beverage is a sweetened tea fermented by a bacteria and yeast culture that resembles a mushroom. In Japan, kombucha is known as "kocha kinoko."
This light, refreshing, fizzy, sophisticated hard kombucha is produced using premium green tea, Japanese fruits, and a sprinkling of seaweed in small batches using a slow fermentation process.
It all started as we were wandering the aisles of our local grocery store. We noticed there was a lack of craft beverages that did not fall into the beer category. We seek to provide an option to this with a traditional brewed Japanese kombucha with a higher alcohol content so that you can put culture into your celebrations and enjoy a quiet moment with a handcrafted product.
Provide an alternative to beer/gluten-free consumers and people looking for a lighter, handcrafted, healthy cultured beverage.
The type chosen was Kobe, which includes rational shapes of Japanese letterforms. Its identity of Kinoko is expressed in various details with the handcrafted seaweed paper, and unusual shapes of Japanese gift wrapping styles reimaged into a box to hold the bottles. The colors are soft and use green as the primary color to symbolize the premium green tea along with Japanese citrus fruit orange and cherry blossom pink.
The handcrafted look and feel of the packaging help differentiate from the competitors of this new to market product and lead to increase sales.