This is a tour package curated by the school of visual arts, Luise Fili, and
Italy Travels Tour agency. The purpose of this Master Class is to raise funds for scholarships to The School of Visual Design. Target audience is professional designers (alumni from the School of Visual Arts) males and females, ages 30+, with a disposable income. This group has an appreciation for travel and design and would like to give back to their alma mater in a fun way. They enjoy travel to discover design trends, and wouldn't hesitate to spend money on experience with their design hero. They watch the interior design shows and read design blogs such as Design Sponge and Subscribe to Communication Arts.
This promotional material package includes a handbound book featuring the work of Louise Fili along with an Invitation sent out to SVA alumni to join the trip.